Now this advert is a contemporary advert. It is advertising the new fragrance for Hugo Boss, XX and XY. In this advert we see the female to be very seductive and yet dominant. We can say this because, both the males and females are seen to be wearing black, which we can say that both are seen to be equal. Also the female is giving the attention to the male with her seductive looks and he is coming close to her. This therefore shows us that females are seen to be sex symbols and so are males.