Sheila's Wheels is another comtemporary advert. They are 3 females that are dressed in the 60's look and are all wearing pink clothes. Now the connotations of this may be that they are seen as Bimbo's? Typical female that is in love with the colour pink.. They are promoting in the advert car insurance, however it can also be seen that they are seen to be independant and dominant because they are selling something and do not need the help of a male.